SAFE Topics
This project’s objective was to create the entire branding package for a small podcast company run by two college professors. They needed a cohesive brand with a logo, icons, patterns, color palette, fonts, social media campaign, possible webpage options, and possible merch options.
The Conclusion
This project was a challenge because it was the first one I did working with a live client. As anything in life this project had struggles and breakthroughs. There were times I wasn’t sure I’d be able to bring my idea to life but I did. It took a lot of long nights pulling everything together. Presenting the clients will all the options I explored was a little scary. They provided great feedback on what they liked, what they didn’t, and what direction they wanted to lean with. In the end I learned a lot on this project and had the opportunity to work with clients really looking to make their business seen. It was a pleasure to work with people who intended to provide an inclusive environment. I also learned that sometimes the clients see the ideas visually and decide they want to go in a different direction.